Better New Zealand Trust: #LeadingTheCharge Road Trip

How do you convince the public that electric cars are no longer a fad but the future?

That is the challenge that the Better NZ Trust volunteers took head on as they set out on the epic #LeadingTheCharge EV Road Trip across New Zealand.

Over three weeks and 26 events, 20 electric vehicles drove over 6375km generating significant publicity in the process.

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The campaign generated articles high profile media including: The New Zealand Herald, Stuff, the Marlborough Express, the Waikato Times, the Gisborne Herald,

The campaign generated articles high profile media including: The New Zealand Herald, Stuff, the Marlborough Express, the Waikato Times, the Gisborne Herald,

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#Leadingthecharge / Electric EV Roadshow