
Better New Zealand Trust: #LeadingTheCharge Road Trip
How do you convince the public that electric cars are no longer a fad but the future?
That is the challenge that the Better NZ Trust volunteers took head on as they set out on the epic #LeadingTheCharge EV Road Trip across New Zealand.
Over three weeks and 26 events, 20 electric vehicles drove over 6375km generating significant publicity in the process.


The campaign generated articles high profile media including: The New Zealand Herald, Stuff, the Marlborough Express, the Waikato Times, the Gisborne Herald,


