I designed and led the launch of CopperFox PULSE™, a business health check tool crafted to encourage business owners to examine critical areas of their operations. The tool provides a holistic overview, acting as both a quick ‘sanity check’ and a targeted diagnostic, identifying key areas that could improve overall business performance.
My role encompassed the entire marketing and communications strategy, ensuring CopperFox PULSE™ effectively reached and engaged its target audience, establishing it as a valuable resource for business growth.