While at OMD New Zealand I was the Social Media Account Director with responsibilities for Fonterra Brands. This involved strategic planning, account management, campaign execution, creative development and social media management.
New Zealand’s diet was lacking in calcium, and kids were breaking bones because of it. Fonterra brand, Anchor, used x-ray stickers to offer parents and kids a window on the issue.
The campaign generated enormous earned media and social media engagement.
Social Media channels were also managed for the likes of Tip Top, Mainland, and Primo.
