I led the redevelopment of Beef + Lamb NZ’s corporate website, www.beeflambnz.co.nz. This includes the web architecture, design, coding, copywriting, video content, and graphics. The website needed to service multiple stakeholders, as well as the functions of a leading industry site, while reinforcing the Beef + Lamb brand.
The strategic response is it wasn’t about research papers, media centres, op-eds, or resource section - this website offered an opportunity for the organisation to lead with good storytelling - the story of New Zealand on a plate.