I led the comprehensive digital marketing and communications strategy for Copperfox, a newly launched brand aiming to establish a strong market presence. This role involved orchestrating all aspects of their digital outreach, from social media management and PR efforts to hosting webinars and implementing digital tools. I oversaw design and email marketing, crafting a cohesive brand narrative across channels to engage and grow their audience. Each element was tailored to build Copperfox's brand identity and connect meaningfully with its target audience, setting the stage for a successful brand entry into the market.
